The Porsche Design WERK 01.100 caliber looks ETA- or Sellita-based and is now COSC-certified. We all know it’s iconic without me saying it, right? Whether you own or have just ordered your 911 (you lucky sod), or enjoy the Teutonic toughness of a Porsche Design chronograph, the options in the Configurator are boundless.īut, I know: what about the watch itself? Does this sports chronograph appeal to non-Porsche fan? I’d say that even on its own, the Porsche Design Chronotimer here is a sharp sports watch that’s worth a look. This time, however, the brand underlines the bond with an even stronger aesthetic tie to the curvy sports car. Picking up the Porsche family ties once again, the Porsche Design watches have always had a strong connection to the 911. I do love a good pun, and let’s face it, this article is about Porsche Design adding a welcome dash of fun into its tech-focused wrist tools. Now the blacked-out cool of a Porsche Design chronograph can be bespoke, configured just like a new sports car. Spare, straight-edged, and predominantly monochrome black, it speaks a serious language. And while I do enjoy a touch of polished bevel and glinting white gold indices, this is a different style altogether. Porsche Design plays in the same league of instrument-focused watches as Sinn and also IWC’s foray into sports and diver’s watches. But did you know that Porsche Design lets you customize its your own chronograph with its new Configurator? From the tempting DLC-vintage versions made by IWC to today’s techy sports references, Porsche Design timepieces have that a tech-tool image. This is no more visible than in today’s sharp range of sports watches, Teutonic in design and nothing but function-forward. The company is now completely separate from Porsche cars, but let’s face it, we know that close family ties are still there. Porsche, the accomplished designer behind the iconic ’60s 911. Porsche Design was started in 1972 by F.A.